I design for fintech and AI.
I design for fintech and AI.
Bill payments, corporate cards and investment platforms, made simple for the people trusting them with their money. Lately, that includes AI that does the busywork for them.
Bill payments, corporate cards and investment platforms, made simple for the people trusting them with their money. Lately, that includes AI that does the busywork for them.
What I do
Where I'm most useful on a product team.
What I do
Where I'm most useful on a product team.
UI/UX design
Turning messy fintech workflows (approvals, payments, multi-user permissions) into interfaces people can use without a manual.
01
UI/UX design
Turning messy fintech workflows (approvals, payments, multi-user permissions) into interfaces people can use without a manual.
01
UI/UX design
Turning messy fintech workflows (approvals, payments, multi-user permissions) into interfaces people can use without a manual.
01
Product strategy
Deciding what to build first when everything feels urgent. I've shipped MVPs by cutting scope hard and defending what stays.
02
Product strategy
Deciding what to build first when everything feels urgent. I've shipped MVPs by cutting scope hard and defending what stays.
02
Product strategy
Deciding what to build first when everything feels urgent. I've shipped MVPs by cutting scope hard and defending what stays.
02
Design systems
My current system covers 147 of the app's 152 screens, built for AI-assisted handoff so engineers get clear specs without the back-and-forth.
03
Design systems
Structured to work with AI assisted handoff tools
03
Design systems
My current system covers 147 of the app's 152 screens, built for AI-assisted handoff so engineers get clear specs without the back-and-forth.
03
AI design
Designing AI people can trust and override, like a copilot that auto-categorises 95.7% of transactions. I prototype in Claude Code daily.
04
AI design
Designing AI people can trust and override, like a copilot that auto-categorises 95.7% of transactions. I prototype in Claude Code daily.
04
AI design
Designing AI people can trust and override, like a copilot that auto-categorises 95.7% of transactions. I prototype in Claude Code daily.
04
Branding
Visual identity work that carries across product, packaging, and marketing, not just a logo file. It's where I started, before product design.
05
Branding
Visual identity work that carries across product, packaging, and marketing, not just a logo file. It's where I started, before product design.
05
Branding
Visual identity work that carries across product, packaging, and marketing, not just a logo file. It's where I started, before product design.
05
Selected Works
Case studies from consumer apps and business tools, from MVPs to full redesigns.
Selected Works
Case studies from consumer apps and business tools, from MVPs to full redesigns.
About Me
About Me
Kimberly Kembie
Kimberly Kembie
Kimberly Kembie
I've been designing for 12 years, the last seven mostly in fintech. My best work is on products where banks and compliance teams set the rules, so the design has to handle every outcome, even the ones that fail. My background in branding and illustration still shows in how I care about the details.
Product Designer
Tarmeez Capital · Fintech · Riyadh, SAU
2026 - Present
Product Designer
Pemo · Fintech · Dubai, UAE
2023 - 2026
Product designer
Orbit · Marketplace · Oslo, NOR
2023
UI/UX designer
Archetype · Creative agency · London, GBR
2020-2022
Visual designer
Zazu Africa · Fintech · Lusaka, ZAM
2019-2020
Graphic designer
Neosbrand · Brand & design studio · Cádiz, ESP
2014-2019
Product Designer
Tarmeez Capital · Fintech · Riyadh, SAU
2026 - Present
Product Designer
Pemo · Fintech · Dubai, UAE
2023 - 2026
Product designer
Orbit · Marketplace · Oslo, NOR
2023
UI/UX designer
Archetype · Creative agency · London, GBR
2020-2022
Visual designer
Zazu Africa · Fintech · Lusaka, ZAM
2019-2020
Graphic designer
Neosbrand · Brand & design studio · Cádiz, ESP
2014-2019
My philosophies
Hover to learn more about my design philosophies
My philosophies
Click to learn more about my design philosophies
My philosophies
Click to learn more about my design philosophies
Design for the outcomes that fail
Settle scope before anything is built
Design should be at the strategy table
